Introduction
Launching something new from your Oh My Hi site? Whether it’s a freebie to grow your list or a digital or physical product to sell, this tutorial walks you through a streamlined, 8-step launch process. From setting up your forms and email sequences to building pages that convert and testing everything before you go live, you’ll learn exactly how to prepare your systems for a smooth and successful launch.
Step-by-Step Guide
Step 1: Decide on Your Offer
- Determine if you’re launching:
- With a freebie to grow your list
- Straight to a digital or physical product/service using your existing list
TIP: Name your offer clearly and define the key benefits for your audience.
DID YOU KNOW?: You can sell items directly from your Oh My Hi site? Check out these tutorials that walk you through how to use our Stripe integration and create a payment form – https://ohmyhi.com/topic/payments
NOTE: If using a digital offer you can upload pdf, epub or mobi files directly into your Oh My Hi Media library.
Step 2: Set Up Your CRM Tags (CRM is recommended)
The CRM is recommended, but you can deliver your offer directly through the Form if needed, refer to this tutorial for more info: https://ohmyhi.com/doc/deliver-a-digital-product-via-email/
- In the CRM, create tags for:
- Freebie opt-ins
- Offer buyers
- Keep tagging simple—only tag based on the action they take.
Step 3: Create Your Forms
Oh My Hi Tutorial to reference: https://ohmyhi.com/doc/create-a-form-tied-to-the-crm-tags/
- In Forms, create:
- Freebie opt-in form (if applicable)
Offer purchase form (check out this tutorial: https://ohmyhi.com/doc/create-a-checkout-form-and-page/
- Ensure each form is set up to integrate with your CRM to automatically apply the correct tag. (If applicable)
NOTE: Have the offer purchase form redirect to your thank-you page or upsell page. This is a great opportunity to share more of what you offer with an engaged contact. You can return to this step once your thank-you or upsell pages are created.
Step 4: Build Landing Pages
Oh My HI Tutorial to reference: https://ohmyhi.com/doc/how-to-create-or-update-a-landing-page-sales-page/
- Create a landing page for your freebie and/or offer.
- Include the form from Step 3.
- Add a thank-you page that:
- Confirms their action
- Optionally gives next steps (download link, instructions, or upsell teaser)
Step 5: Set Up Email Sequences
Oh My Hi Tutorial to reference: https://ohmyhi.com/doc/create-an-email-sequence/
- Nurture Sequence (for freebie subscribers):
- 2–3 short emails delivering value
- Build trust and engagement
- Pitch Sequence (for contacts who did not purchase via the upsell page):
- 2–3 short emails highlighting your offer
- Include clear call-to-action to buy
Tip:Keep it short and simple for a quick launch and create an automation to work smarter not harder. Automation tutorial: https://ohmyhi.com/doc/create-an-automation/
Step 6: Test Everything by Taking the Customer Journey – Sign up for all the things
- Test forms to make sure tags are applied
- Test landing pages and thank-you pages
- Test email sequences to ensure links and automations work
- Test your payment form, If you’re selling something, try buying it yourself first to make sure it works. You can use a coupon code to make it cheaper, like just $1, so you don’t have to pay full price. Also, make sure Stripe is set to Live mode (not Test mode) so real payments go through.
Step 7: Launch Promotion
- Share your freebie or offer with your audience via:
- Text
- Social media
- Optional ads (if desired)
Optional Step 8: Post-Launch
- Track results in your CRM for future launches
- Send follow-up emails to:
- Engage new subscribers
- Upsell or promote future offers