The party model, reinvented on her own site.
Meet Ashley. She runs a sticker business, with some t-shirts in the mix, a little outside the direct sales world, on her own online store.
The Challenge:
Ashley wanted a sales strategy that felt fun and personal, not just post and hope. She loved how direct sellers use parties to connect and sell, and wondered if it could work for her.
What She Did:
She took the party plan model and ran with it, using her Oh My Hi site to host sticker parties on a schedule. Customers head over to scroll, shop, and experience a bit of her brand, with an open invite to see what’s new.
The Result:
One sticker party brought in $770. Simple, personal, and repeatable, built around meeting people right where they are.
One sticker party: $770
Why it matters for you:
The party model is not just for jewelry and kitchenware. Any business can borrow it. And when you host it on your own site, you own the experience and the follow-up.
“Ashley took the party model we all love in direct sales and made it her own. That’s the magic of your own site: you get to sell in the way that fits you.“
— Becky Launder, Co-Founder of Oh My Hi
Want to run parties or events that actually feel like you?
Hop on a call with a real human (hi, that’s Lisa) and she’ll help you decide if Oh My Hi is a right fit for you.