Here’s a peek at what worked, what didn’t, and where we’re headed next as we continue to grow the affiliate program and support our partners.

August 2025 By the Numbers

How August’s Initiatives Worked Out

Debrief of the “Make Your First Sale” Challenge

In July, we launched the “Make Your First Sale” challenge, encouraging Oh My Hi affiliates to launch and sell a digital or physical product through their site. Over 15–20 affiliates participated, many launching their first products and leveraging new payment features on their Oh My Hi sites.

In August we did a deep dive into the challenge and come up with a few key learnings:

• Challenge Structure: Requiring a paid Oh My Hi signup to access the challenge limited participation. In hindsight, offering a free challenge with an upsell to Oh My Hi would have lowered the barrier and likely increased conversions.
• Seasonality: Summer months brought lower engagement, as many affiliates were busy or traveling.
• Value Delivered: Despite these challenges, the three live sessions provided significant value, and affiliates were excited about new selling capabilities.

Double Points & Incentive Trip Push

August saw a major push with double points for our Biz Beach Retreat incentive trip. This created a final surge of affiliate activity and engagement.

Results

• Incentive Earners: Three affiliates earned the Biz Beach Retreat trip, including two larger partners with established business owner communities.
• Strategic Partnerships: Notably, Sarra Cannon (who trains indie authors) co-hosted a YouTube livestream demo with us, highlighting early adopter success stories and driving new signups.
• Upsell Success: We promoted a limited-time “Done For You” site offer, which resonated with members wanting a turnkey solution.

Takeaways

• Affiliates with larger, engaged communities are our most effective partners.
• Loyal, smaller affiliates continue to provide steady referrals and positive word-of-mouth.

What We Implemented Previously & Preliminary Results

Community Engagement & Recognition

• Private Community Platform: We continued to nurture our affiliate community both on our website and in our Facebook group. While our private platform offers more control, Facebook remains the hub for real-time engagement.
• Monthly Biz Beach Happy Hours: These events helped build excitement around the incentive trip, but participation varied with the season.

Strategic Promotions

• Partner-Led Events: Collaborations with niche partners (like author trainers) have proven effective for reaching new audiences and demonstrating real-world success.
• Upsell Offers: The “Done For You” site package was a hit, showing that affiliates and their networks value hands-on support.

Preliminary Results:

• During the trip earning period, affiliates and partners referred an estimated $25,000–$30,000 in sales.
• The most successful initiatives combined education, community, and clear incentives.

Rationale:

Our approach is rooted in the belief that single-level affiliate models thrive when partners are empowered with tools, recognition, and opportunities to collaborate. By focusing on both large and small partners, we’re building a program that’s inclusive and scalable—key for any direct sales company considering a similar pivot.

What’s Next

Post-Incentive Trip Strategy

• Community Engagement: With the incentive trip period wrapped, we’ll continue to engage affiliates through our private platform and Facebook group, but will pause monthly Biz Beach Happy Hours for Q4 to monitor organic affiliate sales.
• Targeted Promotions: We’re planning special, affiliate-only promotions—potentially a Black Friday offer or other exclusive deals—to keep momentum high and reward our most engaged partners.
• Content Cadence: We’ll reduce regular posting in the Facebook group, focusing instead on high-impact, targeted communications.

Looking Ahead

As we move into the next phase, our focus is on deepening relationships with high-impact partners, refining our promotional strategies, and continuing to share what works (and what doesn’t) with the broader direct sales community.

Why This Matters

At Oh My Hi, we’re committed to leading the way by testing new strategies, learning from our experiences, and sharing our insights. Our goal is to create a program that not only drives results but also fosters a sense of community and purpose among affiliates.

If you’d like to join us on the journey, sign up for Oh My Hi or if you are interested in becoming a referral partner send us a message.

If you’re a business owner and considering a similar pivot to an affiliate model, we hope our journey inspires you to explore new possibilities and embrace innovation in your own organization. If you need help along the way, we’d love to help through our sister company Modern Direct Seller.