Have you ever landed on a website and thought… “wait, is this business even still open?”
An old announcement bar. A sale that ended months ago. A “coming soon” for something that already came and went.
Here’s the thing: it’s almost never because the owner doesn’t care about her website. It’s because nobody put “check the homepage” on the calendar. Out of sight, out of mind, and suddenly it’s March and your homepage is still wishing everyone a happy new year.
The fix is refreshingly simple. Give your homepage a monthly date.
How often should you update your website homepage?
About 30 minutes, once a month. That’s it. Not a redesign, not a big project. Just a standing appointment with your own homepage where you look at it the way a first-time visitor would.
Put it on the calendar as a recurring event, the same way you would a dentist appointment or payroll. When it has a home on the calendar, it actually happens. When it doesn’t, it becomes the thing you only notice when a customer points it out.
During your monthly date, ask three quick questions:
- Does this still reflect what’s actually going on in my business right now?
- Is the thing I most want people to do still front and center?
- Is there anything important buried where visitors can’t actually find it?
That last one catches more people than you’d think. True story from a fellow business owner: she realized she had no idea where the link to her own flagship product even lived on her site. She knew it was there somewhere. Her visitors did not. A coach could just as easily discover her “work with me” button is three scrolls down, or a maker could find her shop link hiding in a menu nobody opens. Thirty minutes a month surfaces that stuff before it costs you a sale.
What should actually go on your homepage?
Your homepage should lean evergreen: your best lead magnet, your core offer, the one thing that’s true no matter what week it is. Not everything belongs up there, and that’s the part most people get backwards.
Here’s the simple rule.
Do this: keep your homepage in “keep-the-lights-on” mode most of the time, pointing to something that doesn’t need to change every time your calendar does. A big launch happening right now? Great, put it up top while it’s live. When it’s over, your homepage goes back to evergreen.
Not that: leave a seasonal promo, a one-time event, or a limited offer sitting on your homepage for months after it ended. That’s exactly what makes a visitor wonder if you’re still in business.
Time-sensitive things (a seasonal promo, an event, a limited offer) belong somewhere they’re allowed to expire, like a dated blog post or its own dedicated landing page. That keeps your homepage calm and current while your promotions come and go around it.
What do you do with an expired promo?
Here’s the setup that makes this whole thing work: keep the promo itself off your homepage. Instead, add an announcement banner or a small section on your homepage that links out to its own dedicated promo page. Your homepage stays evergreen, and the promo lives on its own page where it belongs.
When the promo expires, don’t leave that page sitting there as a dead link. Point it somewhere useful with a redirect. When the offer comes back around, just point the link back to the same page. It never went anywhere, you just temporarily sent visitors elsewhere.
This is the part that quietly saves people so much stress. Instead of rebuilding a brand-new page every single time a seasonal offer returns, you keep the same page and the same simple link. When the promo ends, you redirect that link somewhere current for now. When the offer comes back, you switch it back on. Same design, same link, none of the rebuild.
A direct seller running the same big holiday promo every year can reuse one polished page instead of starting from scratch each December. A coach with seasonal enrollment can flip her enrollment page on and off with a redirect in between. If you set up a redirect once and drop a calendar reminder for when your current offer wraps, future-you will send present-you a thank-you note.
Your homepage doesn’t need to be perfect
It just needs a standing date on the calendar. Thirty minutes a month to make sure it still sounds like a business that’s open, active, and easy to buy from.
If you want a second set of eyes on what belongs on your homepage, bring it to one of our weekly live support calls and a real human (hi, that’s Lisa!) will walk you through it. You can also reply to any of our emails and we’ll point you to the step-by-step.
🧡 Team Oh My Hi
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