Quick “did you know” moment for you.
Have you ever shared a link somewhere permanent, like a book, a flyer, or a podcast shoutout, and then had the actual destination change on you?
Or tried to rattle off your Amazon link, your PayPal link, or an affiliate link from memory and just… couldn’t?
Or found out, way later than you’d like, that people are still clicking a link that now leads absolutely nowhere?
If you nodded at any of those, good news: there’s a feature for that. It’s called Redirects, and it’s sitting quietly in your Oh My Hi dashboard doing more than most people realize.
What is a website redirect, in plain English?
A redirect is a short, clean link you own that points to another web address, and you can change where it points at any time. That’s the whole magic. The link you share stays exactly the same. Where it sends people is something you can update whenever you want.
Think of it like a mail forwarding address. People send mail to the same address every time, but behind the scenes you decide which house it actually lands at. Move? Just update the forwarding. The address on the envelope never changes.
So instead of sharing a long, ugly link like a 90-character Amazon URL, you share something simple like yourname.com/amazon. Clean, easy to remember, and completely under your control.
Why does that matter for a small business?
It matters because you can’t always edit a link once it’s out in the world, but you can always edit where it points. That one difference quietly saves you from a lot of dead links and lost clicks.
Here’s a real example: Rachel, an author and Oh My Hi user, stumbled into this and had a genuine lightbulb moment. As the book industry has evolved and she has tested different strategies, she was losing readers who were clicking on dead links. Previously, when a reader downloaded an ebook, the links in her “Also By” section remained static to that date of purchase, regardless of updates made to the latest ebook file when Rachel updated it a month later.
Now with redirects, Rachel has updated her ebook files so that anyone clicking rachelhdrake.com/sbmah to find Saved By My Alien Husband will go to a directory of all available platforms.
And here’s the real game-changer: If she leaves the Kindle Select program and opens a new store in three months, she can redirect that link there instead. She no longer needs to change her source file; she only needs to update the redirect.
Read that again, because it’s the whole point. The link in the book never has to change. If her book link changes, or she opens a new account down the road, she just updates the redirect. The printed book stays exactly as it is, and every reader still lands in the right place.
She also found an old page on her site that she had long since deleted, still getting clicks a year later. Instead of sending those people nowhere, she pointed the redirect somewhere useful. Her exact words: “This is so helpful!”
Who actually needs this? (Probably you)
If you share any link on repeat, you need this. But here’s how it plays out for different businesses.
Do this: a direct seller puts yourname.com/shop on every flyer, business card, and party invite. When the company changes the storefront URL (and they always do), she updates one redirect and every piece of printed material still works.
Not that: printing your raw replicated-site link on 500 catalogs and reprinting all of them the next time corporate changes the format.
A coach can use yourname.com/book for her scheduler, so when she switches booking tools, the link she’s shared for two years doesn’t break. A podcaster can send listeners to yourname.com/freebie in every episode, then swap the offer behind it whenever she likes without re-recording a thing. A maker can put yourname.com/pay on invoices so a payment-processor change never strands a customer.
Same feature, same five-minute setup, over and over again.
The mindset shift
Here’s the thing most people miss. You’ve probably been treating your links as permanent and your offers as flexible. Redirects flip that. Your offers, tools, and accounts can change as much as they need to, while the links you’ve put out into the world stay rock solid.
That’s a real weight off. No more hunting down every place you ever posted something. No more dead links quietly costing you clicks. No more panic when a platform changes its URL structure on a random Tuesday.
Your 5-minute win this week
Pick the one link you share the most. Your shop, your booking page, your shopping link, your payment link, whatever it is. Turn it into a redirect you own, and start using that version everywhere from now on.
And the best part? You already have this. No extra app, no separate link-shortener subscription, nothing new to buy. It’s already in your dashboard.
Want a hand setting your first one up? Bring it to one of our weekly live support calls and a real human (hi, that’s Lisa!) will walk you through it in a few minutes. You can also reply to any of our emails and we’ll point you to the step-by-step.
Small feature. Big “why didn’t I know about this sooner.”
🧡 Team Oh My Hi
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